Where treatment professionals
help more patients recover
According to admissions counselors, patients and their families searching for treatment typically have two crucial questions:
Have you ever thought about how many patients you may be losing because you can’t persuasively answer the second question?
The addiction treatment industry has attracted more than its share of charlatans over the years. They've quoted absurdly high success rates and engaged in practices like patient brokering. While a small percentage of the industry, they’ve tainted the whole field and given material to exposés like John Oliver’s and the Body Brokers movie.
Trust is the foundation of all marketing and business success. The sad truth is that consumers searching for treatment simply don’t trust the success rates that treatment centers develop internally.
Solving that problem was the reason Vista Research Group was created in 2015. Vista provides treatment centers with a cost-effective way to measure their post-treatment success rates so families can use accurate information to choose where to send their loved ones.
Independent results give treatment centers three ways to attract more patients.
After pioneering treatment centers began measuring their outcomes with Vista’s scientific methods, Vista’s founder and her daughter launched Conquer Addiction. The nonprofit helps families find rehabs that meet their needs and have the best proven outcomes.
For $199 a year, your center can submit its outcomes research and earn a 1-star to 5-star rating from an independent panel of judges. Families see your validated results, then click through to your website or call your admissions line.
The application takes five minutes. If you’re new to outcomes research, the judges will give your center a “Rating Pending” status in recognition of your willingness to prove how effective your treatment is.
Apply to be listed on Conquer Addiction →
Families are hungry for proof that a center works. Vista clients who share their outcomes on their website and in referral presentations say it truly sets them apart and attracts more patients.
See the best ways to promote your success rate →
Every treatment center has patients it treats unusually well. Most centers don’t know who those patients are.
Vista’s annual Treatment Effectiveness and Post-Treatment Outcomes reports show you. Your strongest results might be with young men under 30. Or patients addicted to meth or marijuana. Or patients who have already been to treatment six or more times and whose families are on the verge of giving up.
Once you know, you can make your rehab marketing substantially more effective by targeting these specific types of patients.
This pays off in two ways. You spend less, because you’re reaching a smaller, well-defined group. And more of those people choose you, because you can show them something few programs can: proof that you help people like them recover.
Outcomes research isn’t an expense. It’s an investment that makes every marketing dollar work harder.
A typical 50-patient PHP/IOP needs to attract just one additional patient per quarter to profit from Vista’s outcomes research.
Prove your treatment works. After “How much will it cost?”, the question families ask most is “What is your success rate?” Because many rehabs have made ridiculous claims, families believe results from an independent research company like Vista Research Group. Once you’ve proven how effective you are, promote your results on your website and get listed on Conquer Addiction’s directory of rehabs with verified success rates.
Make sure families can believe it. Success rates a center calculates itself carry little weight. Independently measured outcomes from Vista Research Group give families proof. Share them on your website, in referral presentations, and through a rating on Conquer Addiction.
You may not be answering the question families care about most: what is your success rate? Families want to know that your treatment is effective. Independent outcomes research from Vista Research Group gives your admissions team an answer families will trust.
Earn a rating on Conquer Addiction, the nonprofit directory families use to find rehabs with excellent verified success rates. For $199 a year, an independent panel of judges reviews your outcomes research and gives your center a rating between 1 and 5 stars. Families searching for effective treatment find you, study your research results, then visit your website or call admissions.
The ones you treat best. Vista Research Group’s annual outcomes reports identify groups of patients your center is unusually effective at treating, such as young men or people addicted to marijuana. If you focus your marketing on that group, you’ll save money and win more patients, because you can prove you help people just like them.
Yes. A typical 50-patient PHP/IOP needs to attract just one additional patient per quarter to profit from Vista Research Group’s outcomes research. After that, every new patient it attracts adds to your bottom line.
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